New Orion Solutions Give Advisors Greater Flexibility

The Wealthtech Firm Adds Standalone Trading, Foundation Stack
Natalie Wolfsen, CEO, Orion Advisor Solutions, and Brian McLaughlin, President, Orion Advisor Technology
Natalie Wolfsen, CEO, Orion Advisor Solutions, and Brian McLaughlin, President, Orion Advisor Technology

Orion Advisor Solutions introduced new standalone solutions and a new bundled offering that it said Wednesday were designed to provide advisors with greater flexibility.

Adding the new “à la carte” offerings – Orion Trading and Foundation Stack – will help advisors manage their business as they like and “choose their own adventure,” the firm said.

Orion already took its first steps early this year toward increasing flexibility for advisors by introducing Risk and Compliance Supervision tools as standalone solutions.

Orion Trading gives advisors a standalone integrated trading and rebalancing solution they can access and use alongside their current platform and technology, eliminating challenges associated with transitioning to a new platform, according to Orion.

Foundation Stack is targeted mainly at smaller RIA firms and those new to the space, Orion said.

Foundation Stack is targeted mainly at smaller RIA firms and those new to the space.

It follows last year’s introduction of Orion Stacks, which offers clients the opportunity to opt into integrated tech stacks that provide greater value and convenience through a unified, seamless wealthtech experience, according to the company.

“To continue meeting advisors where they are in their growth journey, we strive to ensure we’re always learning from them,” said Brian McLaughlin, President of Orion Advisor Technology. “We remain ahead of the competition by understanding the challenges our advisors face and identifying areas of opportunity.”

Since launch, Orion Stacks has “proven popular, with nearly 20% of Orion’s technology clients opting into this enhanced and streamlined wealthtech experience,” the company said.

Combined, Orion’s latest offerings help advisors to tailor their approach and conduct business as they want, “choosing from fully insourced to fully outsourced technology and/or wealth management solutions and everything in between,” according to the firm.

“At Orion, we are on a mission to build a wealthtech community where every advisor and investor can thrive,” according to Natalie Wolfsen, Orion CEO.

“By offering a unified, flexible ecosystem of offerings where every firm can do business with us as they see fit, we aim to provide unrivaled opportunity to all advisors, no matter their size or business model, to set their growth plans and scale their business on their terms,” she said.

As of March 31, Orion serviced $4.3 trillion in assets under administration and $68.3 billion of wealth management platform assets, and supported more than 6 million technology accounts and thousands of independent advisory firms, it said.

Jeff Berman, Contributing Editor & Reporter at Wealth Solutions Report, can be reached at jberman@wealthsolutionsreport.com.

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