Red Rock Teams With Marc Butler Consulting To Boost Organic Growth

The Firms Launched RIA Executive Engine, Which Aims To Give Advisors Tools For Growth.
Marc Butler, CEO, Marc Butler Consulting, and Matt Johnston, CEO, Red Rock Strategic Partners
Marc Butler, CEO, Marc Butler Consulting, and Matt Johnston, CEO, Red Rock Strategic Partners

Marc Butler Consulting and Red Rock Strategic Partners said they launched RIA Executive Engine, a program designed to solve the challenges and aspirations of growth-oriented advisory firms.

The program was developed to provide RIAs with the tools they need to achieve their visions and drive significant improvements across all facets of their firms, according to the companies.

RIA Executive Engine helps “growth-oriented RIAs to honestly assess their strengths and weaknesses in the areas that will move the needle for their business and work towards a plan to becoming better in those areas,” Marc Butler, CEO of Marc Butler Consulting, said.

The new program launches after a year in which 93% of RIAs “didn’t have any organic growth,” he added.

The program starts with an online self-assessment tool that covers the five elements that the firms say differentiate the best RIA firms: business growth and development, leadership and executive functions, operational excellence, talent management and technology. The assessment is followed by a tailored strategic plan for the advisory firm to address these areas.

“As we talk with RIAs throughout the country, organic growth is at the top of the list,” according to Matt Johnston, CEO of Red Rock Strategic Partners.

“As we talk with RIAs throughout the country, organic growth is at the top of the list.”

Matt Johnston, CEO of Red Rock Strategic Partners

“Firms want real strategies and a team that has been in the seat of the advisor to help with execution,” Johnston said. “That’s what RIA Executive Engine does.”

In a statement to WSR on how the program can contribute to organic growth, Butler said, “RIA Executive Engine can help RIA owners to confront the reality of their capabilities and maturity in what we have seen are the three main areas that contribute to organic growth,” which he explained are disciplined strategic planning and goal setting that is supported from the top down, sales and marketing alignment to clarify a firm’s value proposition, and having the right people executing on the plan.

Butler added that the program was “developed to exclusively focus on helping firms drive maturity in the areas that world class firms excel at.”

He explained: “We have seen that the right combination of strategy and execution planning, having the right people, having a repeatable sales and marketing process, driving operational excellence, and making efficient and effective use of technology is a winning combination. Getting just a little better in each of these dimensions will make a difference.”

Jeff Berman, Contributing Editor & Reporter at Wealth Solutions Report, can be reached at jberman@wealthsolutionsreport.com.

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