Rob Farmer Joins StreetCred Senior Leadership Team

The Industry Veteran Spent Most Of The Last Decade At Charles Schwab & Co.
Rob Farmer, Senior Vice President, StreetCred PR
Rob Farmer, Senior Vice President, StreetCred PR

StreetCred PR added industry veteran Rob Farmer to its senior leadership team as Senior Vice President as the financial services-focused PR agency expands its West Coast presence, the company said Friday.

Farmer, who brings over 20 years of financial services communications experience to StreetCred, spent most of the past 10 years at Schwab as head of PR for that firm’s institutional business serving independent advisors.

He joined Schwab in 2013 as Director, Corporate Communications and was promoted to Managing Director, Corporate Communications in 2015.

Most recently, Farmer was Managing Director, Head of Communications at wealth marketing strategy firm The Rudin Group from September 2021 through September 2023, according to his LinkedIn profile.

Before Schwab, he worked for more than 10 years at an agency, providing strategic communications counsel to several global, national and regional financial brands, including banks, global insurance firms, and wealth management and investment firms, according to StreetCred. He started his career as an editor and reporter.

The addition of Farmer brings another experienced professional to the PR team at StreetCred, which has consistently grown since it started four years ago, the company said.

“When I was working in-house at Schwab, I took note of StreetCred as soon as the firm launched,” according to Farmer. “The news from many of the third-party firms we were working with at the time crossed my desk with the StreetCred stamp,” he said.

Jason Lahita, Founding Partner, StreetCred PR
Jason Lahita, Founding Partner, StreetCred PR

“It was clear this agency was making a strong impression upon the industry, and the momentum from the start has been impressive. I am proud and excited to be part of what this team is building, and I look forward to adding my experience as we enter the next phase of our growth.”

In addition to Farmer, StreetCred’s management team includes Jason Lahita, Jimmy Moock, Emma Smith and Will Ruben.

“From day one, we set out to do things differently here, having seen (and built) PR agencies from every conceivable angle over the course of our careers,” according to Lahita, StreetCred Founding Partner.

“The entire PR team here has bought into our approach, and adding the best available talent wherever we can find it has been vital to our success,” Lahita said. Farmer had the same “ethos” as StreetCred “from the outset, and adding a pro of his caliber on the West Coast further strengthens our coast-to-coast U.S. presence,” he added.

Jeff Berman, Contributing Editor & Reporter at Wealth Solutions Report, can be reached at jberman@wealthsolutionsreport.com.

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