Verdence Expands RIA Service Offerings

Outsourced RIA Services Brand Name Changes From Verdence/OCIO to Verdence/RIA+ And The Firm Launches New Website.
Leo Kelly, CEO, Verdence Capital Advisors
Leo Kelly, CEO, Verdence Capital Advisors

Verdence Capital Advisors on Wednesday introduced a new brand name for its outsourced RIA services offering while expanding its lineup of services and solutions.

The brand name has changed from Verdence/OCIO to Verdence/RIA+ and the private wealth advisory firm has launched a new website with a new look to reflect the changes, it said.

Verdence/RIA+ will continue providing outsourced RIA services but will also deliver what the company said are “key solutions focused on continuity and succession planning.”

RIA+ was “designed to be the independent advisor’s partner of choice when it comes to … the kinds of outsourced RIA services that can dramatically free up an advisor’s time and allow them to focus on accelerating the growth of their business,” according to Verdence.

“Rebranding was essential to communicate the expansion in service offerings, but the transformation from Verdence/OCIO to Verdence/RIA+ is so much more than a name change,” according to Leo Kelly, CEO of Verdence Capital Advisors.

“It embodies our commitment to evolving alongside our clients and the transition of this part of our business from an OCIO solutions provider to a full-service RIA extension,” he said.

“Independent advisors seek more comprehensive solutions and additional robust services, [and] Verdence/RIA+ stands ready to assist.”

Peter McGratty, Director, Verdence/RIA+
Peter McGratty, Director, Verdence/RIA+

He added: “As RIAs ourselves, we understand the unique challenges and opportunities faced by our peers. So we’ve further expanded the toolkit we can provide to firms to help them answer the two-part question faced by every advisor – ‘how can I grow my business now and how do I plan for the future of my firm, my team and my clients?’”

Important additions to the program include continuity and succession planning, according to Peter McGratty, Director of Verdence/RIA+.

“Advisors do such a good job helping clients plan for the unexpected and for their retirement, but often do not spend the time planning for their own circumstances,” McGratty said.

And that is becoming “critically important as advisors look to retirement,” he said. “If an RIA is looking to ‘scale for a sale,’ we can assist; if they’re looking to plan for the eventual handover of ownership to the next generation of firm principals, we can help there too; and if the question of what comes next is an open one, that is a challenge we are uniquely equipped to meet, delivering a range of custom options and assisting with the steps need to make any of them a reality.”

The Hunt Valley, Maryland-based company has offices in Northern Virginia and Naples, Florida.

Jeff Berman, Contributing Editor & Reporter at Wealth Solutions Report, can be reached at

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