Sanctuary Wealth Adds $700 Million Breakaway Firm From Merrill

The UHNW Advisor Duo Picked Up By Sanctuary Launches Vincita Investment Partners.
Vince Fertitta, President, Sanctuary Wealth, and Adam Malamed, CEO, Sanctuary Wealth
Jeff Berman, Contributing Editor & Reporter, Wealth Solutions Report
Jeff Berman, Contributing Editor & Reporter, Wealth Solutions Report

Sanctuary Wealth said Tuesday it added Vincita Investment Partners, a Greensboro, North Carolina-based breakaway advisor firm with $700 million in client assets.

JJ Marus and Lauren Norris, the Founders and Managing Partners of Vincita, are the latest advisors to break away from a wirehouse to launch a firm on Sanctuary’s Partnered Independence platform.

The advisor team broke away from Merrill Lynch this year, according to the Financial Industry Regulatory Authority (FINRA) website BrokerCheck. Marus was with Merrill since 2013 and Norris was with the wirehouse since 2015.

The Vincita team works with client estate planning attorneys, tax specialists and banking partners to ensure its clients have “complete and integrated strategies encompassing all aspects of their financial life,” according to Sanctuary.

The name Vincita comes from the Italian words for “winning” and “victory” and “symbolizes the firm’s commitment to partnering with successful clients to help them achieve their goals across every stage of their financial life,” according to Sanctuary. Vincita clients include business owners, C-suite executives and the “millionaire next door,” Sanctuary said.

JJ Marus, Founder and Managing Partner, Vincita Investment Partners
JJ Marus, Founder and Managing Partner, Vincita Investment Partners

“From the moment I met JJ and Lauren, I was incredibly impressed, so I am honored that after going through a thorough due diligence process, they will launch their firm on Sanctuary’s Partnered Independence platform, which offers client solutions, revenue levers and growth support that they’ve never had access to before now,” according to Vince Fertitta, President of Sanctuary.

“Both come to Sanctuary with a history of thriving in all aspects of their lives, with JJ participating in the U.S. Olympic trials as a swimmer and Lauren being a former all-American lacrosse player and coach,” Fertitta said.

“Given their all-encompassing drive to succeed, it is hardly surprising that they’ve built a highly sophisticated, $700 million practice in just 15 years,” Fertitta added.

Sanctuary is “uniquely positioned to help breakaway teams seamlessly transition to independence and grow their businesses on their terms,” according to Adam Malamed, its CEO, who WSR named CEO of the Year as part of our Wealth Exemplar Awards in January.

“Sanctuary is committed to helping [Marus and Norris] deepen client relationships and accelerate their growth,” said Malamed.

Laura Norris, Founder and Managing Partner, Vincita Investment Partners
Laura Norris, Founder and Managing Partner, Vincita Investment Partners

Marus and Norris were “drawn to Sanctuary’s experience in supporting advisors like us and chose to partner with them only after doing extensive due diligence, including speaking with our peers already on the platform,” according to Marus.

In addition to understanding what it takes for transitioning advisors who break away from wirehouses to succeed, he said Sanctuary has “developed an alternative investment platform that far exceeds anything we’ve seen before and have cutting-edge technology, which will enable us to manage the wealth of families with unique needs, wherever their assets are held.”

The Sanctuary Wealth network includes partner firms in 27 U.S. states with about $30 billion in assets in total on its platform, it says. In March, $1 billion M&K Legacy Wealth left Stifel for Sanctuary. In February, Anthony Englert left Goldman Sachs and launched ALFA Advisory with Sanctuary.

Jeff Berman, Contributing Editor & Reporter at Wealth Solutions Report, can be reached at jberman@wealthsolutionsreport.com.

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