Revolutionary Changes In Marcoms Are Underway

Plus Our Investments Roundup, Deals & Recruiting Roundup, Orion Ascent, Sanctuary And Concurrent Recruit Firms, Householder Makes Acquisitions, Smartleaf Gives Tax Insights And Realta Appoints A CFO
Larry Roth, CEO, Wealth Solutions Report
Larry Roth, CEO, Wealth Solutions Report

Though AI has been slowly weaving its way into every industry, the recent sprint forward in AI capabilities has put the industry on notice that everything will change, including marketing and communications. Marcoms is already taking advantage of the capabilities that AI offers to tailor and increase the volume of outputs, target and reach potential clients, and sort through data for next steps. But we’ve only seen the beginning. This week, we speak with experts at Impact Communications, Intention.ly and Gregory FCA about how AI is shaping marcoms.

We also bring you our monthly Investments Roundup, weekly Deals & Recruiting Roundup, our interview with a top Orion executive, Smartleaf’s views on upping the tax game, Realta’s new CFO, Sanctuary’s $1 billion recruit, Householder’s latest acquisitions and Concurrent’s latest recruits.

Deals & Recruiting Roundup: This edition covers Bluespring Wealth Partners merging two partner firms, Merit Financial Advisors acquiring Viren and Associates, Carson Wealth acquiring the office of three advisors, Osaic recruiting Cohen Financial Services, M&K Legacy Wealth going independent through Sanctuary, LPL Financial announcing the recruitment of eight different practices in the same week, Ashton Thomas adding McDonagh Bauers Private Wealth, Diversify Advisor Network expanding its asset management program, Realta Wealth appointing Tim Bowman as CFO and Oppenheimer further growing is public finance team.

Investments Roundup: Meet our newest Investment Solutions Leader of the Month, Matthew Sigel, Head of Digital Assets Research at VanEck, who discusses cryptocurrency and the firm’s spot bitcoin ETF. Other entries this month include Orion partnering with CAIS on alts, the upcoming Morningstar Investment Conference, Money Management Institute partnering with NYU, Eaglebrook partnering with Geneos Wealth on crypto SMAs, Simplify launching an India ETF, Independent Financial Group putting model portfolios on Envestnet’s platform, BlackRock expanding SMA access by acquiring SpiderRock, Cerulli noting a mutual fund dip in January and HFR noting a hedge fund surge in February.

AI meets marcoms: In this month’s Marcoms Roundtable, we spoke with experts Kelly Waltrich, CEO of Intention.ly; Kerry Davis, SVP, Financial Services at Gregory FCA; and Marie Swift, President and CEO of Impact Communications, to learn how AI will change the marcoms space.

Orion’s Ascent: During Orion’s Ascent 2024 Conference, which took place last week, we spoke with Brian McLaughlin, President of Orion Advisor Technology, about the results of the firm’s wealthtech survey, as well as new tools and improvements that Orion announced during the conference.

Going independent: Sanctuary Wealth onboarded a former $1 billion Stifel team to go independent as M&K Legacy Wealth. M&K Founders and Managing Partners J. Miller and Chad Keller comment, along with Sanctuary CEO Adam Malamed and President Vince Fertitta.

C-suite growth: The recently rebranded Realta Wealth hired veteran finance and accounting executive Tim Bowman as CFO. Bowman and CEO Kevin Keefe comment.

Smart tax: Gerard Michael, President of Smartleaf, makes the case that advisors should up their game from year-end to year-round tax harvesting, then reap greater client tax benefits by gains deferral.

Inorganic expansion: Householder Group Estate and Retirement Specialists acquires the 12th and 13th firms in the past five years, bringing total inorganic growth to over $1 billion, with the acquisitions of American Financial Services and The IRA Specialists. Householder Group’s Founder and CEO Scott Householder and COO Renee Farida comment.

Reaching milestones: Concurrent Investment Advisors passed $17 billion in assets under advisement by adding three advisors in Colorado, Florida and New York with a combined $365 million in assets. Concurrent’s CEO and Co-Founder Nate Lenz comments.

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Larry Roth
CEO
Wealth Solutions Report

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