Wealthtech firm CapIntel announced the results of a study conducted with Vivaldi Group, a brand and business reinvention firm, that provides insights into how technology can equip financial advisors to serve clients better. Vivaldi interviewed 30 individual investors, including those not using advisors, and 17 advisors at wirehouse firms and independent broker-dealers across North America.
The study identified obstacles advisors face, including difficulties organizing and sharing information across products and areas of advice, delivering engaging digital experiences, and acquiring resources to create branded, easy-to-edit presentations.
James Rockwood, Founder and CEO of CapIntel, said, “Vivaldi’s research findings highlight the evolving expectations of financial advisors and investors in the wealth management industry, and validate the mission of our young, rapidly growing firm. CapIntel’s commitment to providing modern, accessible, and tailored financial presentations aligns with these evolving needs, ensuring that advisors can better serve their clients and help investors achieve their financial goals.”
The study gained insights into investor and advisor expectations, including that clients work with an advisor primarily due to a lack of time to focus on investing, challenges in navigating investment complexities or seeking validation for their investment choices. In addition, the research showed that clients value access to decision-making tools and future scenario visualization. They want an active role in advisor meetings, aspiring for a partnership, the study found.
Finally, the study revealed that clients want modern, tailored and credible financial experiences, and advisors recognize the significance of meeting these expectations to build trust through transparency and investor education.
According to Vivaldi’s research, using technology to overcome these challenges provided advisors with enhanced transparency, enabled proactive communication and gave investors improved access to data and proposals.
Rob Crnkovic, Co-Founder and Chief Revenue Officer of CapIntel, said, “At CapIntel, we are proud to offer a platform that helps advisors create and customize proposals that stand out from the crowd. Our platform is more than just a portfolio rebalancing tool; it is a sales enablement tool and a storytelling platform that empowers advisors to communicate reassurance and trust to their clients. We believe that advisors who use CapIntel are not only demonstrating their expertise and credentials, but also their technological savvy and innovation.”
Toronto-based CapIntel’s platform serves over 12,000 advisors and 800 wholesalers in North America. Last year, the firm forged 11 strategic partnerships in the wealth and asset management spaces, launched its OMNI wealth management platform and was named a finalist in two industry awards programs.
James Miller, Contributing Editor and Research Analyst at Wealth Solutions Report, can be reached at ContributingEd@wealthsolutionsreport.com.