CoastalOne Rebrands As Realta Wealth

IBD And RIA Firm’s Rebrand Includes Name, Logo, Mission And Vision, While CEO And Ownership Remain Unchanged
Michael Madden, Contributing Editor & Research Analyst, Wealth Solutions Report
Michael Madden, Contributing Editor & Research Analyst, Wealth Solutions Report

Independent broker-dealer and RIA platform CoastalOne announced a rebrand to Realta Wealth, a name derived from the Celtic word for star, which, according to the press release, reflects “the firm’s position as a guiding light to help its advisors and clients reach their financial goals.” The rebrand includes updates to the firm logo, color palette, mission statement, digital media and corporate vision.

Kevin M. Keefe, CEO, Realta Wealth
Kevin M. Keefe, CEO, Realta Wealth

“We are excited to unveil our new brand to existing affiliated advisors and the broader wealth management marketplace,” said Kevin M. Keefe, Realta’s CEO. “From the move to fee-based advisory business to the mainstreaming of alternative investments to the higher service expectations of both advisors and clients, change is something that will be part of the wealth management landscape for the foreseeable future. While change can often be disorienting, we see Realta as the North Star that can best guide advisors and their clients on the journey to financial success.”

Ryan Hanks, Chair, Orange Street Holdings
Ryan Hanks, Chair, Orange Street Holdings

The Wilmington, Delaware-based firm helps independent advisors serve high net worth clients with an emphasis on individualized wealth solutions. Its network includes over 160 financial advisors with more than $3.3 billion in client assets. Orange Street Holdings remains in ownership and the firm continues to look for advisor recruitment opportunities.

“The past year has been an incredible one for the firm and we see that momentum only picking up steam as we begin the next chapter of our story as Realta,” said Ryan Hanks, Chair of Orange Street Holdings. “We are committed to investing in the people, systems and relationships to create a platform that will truly be the destination of choice for discerning independent advisors and their clients.”

Carmen Morrone, CEO, Blue Ocean Private Wealth and Chairman, Realta Wealth Advisory Council
Carmen Morrone, CEO, Blue Ocean Private Wealth and Chairman, Realta Wealth Advisory Council

Carmen Morrone, CEO of Blue Ocean Private Wealth and Chairman of the Realta Wealth Advisory Council, which comprises independent financial professionals who provide advisor feedback to firm leadership, said, “I can honestly say I have never been more excited about the future of the firm. The new brand captures all that is going on behind the scenes, from the committed owners to the experienced executive leadership team, to the wide range of enhanced capabilities. Advisors are looking forward to the future here at Realta, confident that the enduring values of respect, flexibility and personalized support will continue to take center stage.”

Keefe took the helm as Realta’s CEO in June. The firm appointed Yanni V. Bousnakis to the newly created role of Chief Product Officer in September and recruited nine advisors with over $500 million in client assets in October.

Michael Madden, Contributing Editor and Research Analyst at Wealth Solutions Report, can be reached at mmadden@wealthsolutionsreport.com.

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