CapIntel Makes Deals, Upgrades And Awards Finalist Lists In 2023

Chris Latham, Managing Editor, Wealth Solutions Report

Fintech Provider CapIntel Forged 11 Key Partnerships, Made Platform Upgrades And Was A Finalist For Multiple Awards Lists In 2023

In 2023, Toronto-based CapIntel, a fintech solutions provider for financial services wholesalers and investment advisors, forged 11 strategic partnerships in the wealth and asset management spaces, launched its OMNI platform and was named a finalist in two industry awards programs.

“In 2023, CapIntel has continued to drive innovation in the industry, solidifying its position as a key player in the wealthtech landscape,” said CapIntel Founder and CEO, James Rockwood. “Our partnerships are a cornerstone of our success. By joining forces with industry leaders, we aim to enhance the capabilities of our platform, ultimately empowering financial professionals to excel in their roles.”

Rob Crnkovic, Co-Founder and Chief Revenue Officer, CapIntel

One such partnership, with SEI, was announced in April. As a result of the deal, SEI can utilize CapIntel’s sales platform in its quest to further streamline sales and marketing processes while enhancing communications around SEI’s investment solutions.

In September, CapIntel launched the fully digital wealth management platform OMNI on behalf of its approximately 12,000 financial advisor and nearly 1,000 wholesaler clients. The platform delivers a 360-degree view of client investments with the goals of helping advisors make informed decisions, enhancing the overall client experience and transforming the way advisors do business.

OMNI combines quantitative with qualitative information, designed to build trust through transparency and education at the prospecting stage, as well as rebalancing and life events. The platform differs from traditional models by providing an interactive proposal rather than a PDF, allowing clients and prospects to click and open various educational materials, including written and video explanations, which can be tailored to the client’s level of sophistication.

James Rockwood, Founder and CEO, CapIntel

CapIntel also has proposal building features that enable financial advisors and their RIAs to create investment presentations in accordance with elements of the Securities and Exchange Commission’s Marketing Rule. This includes adhering to the SEC Marketing Rule’s principles-based general prohibitions, automating key controls and providing a consistent format.

The company was a finalist in the 2023 Industry Awards for contributions to ESG metrics, as well as a finalist in the Best Digital Solution Provider (Financial and Investment Advice) category at the 2023 Banking Tech Awards.

“Being named a finalist in these prestigious awards is a testament to the hard work and dedication of our team,” said Rob Crnkovic, Co-Founder and Chief Revenue Officer of CapIntel. “We are honored to be recognized for our contributions. As we look ahead to continued user growth and exciting partnerships in wealth management, we remain committed to providing cutting-edge solutions that empower financial advisors and their clients to thrive in an ever-evolving landscape.”

Chris Latham, Managing Editor at Wealth Solutions Report, can be reached at

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