SEIA Aims To Enhance Advisory Services With In-House Broker-Dealer

Chris Latham, Managing Editor, Wealth Solutions Report

When Signature Estate Securities (SES) Goes Live September 1, SEIA Will Continue Its TAMP Partnership With Osaic – Whose Royal Alliance Previously Served As SEIA’s BD

On Sept. 1, Los Angeles-based RIA Signature Estate & Investment Advisors (SEIA) aims to launch the in-house broker-dealer it first announced in August 2022, Signature Estate Securities (SES), which acquired a shell broker-dealer that it since has been developing for service to SEIA’s advisors.

When the broker-dealer goes live, SEIA’s advisors will have immediate access. SES strives to enable SEIA’s advisors to provide their clients with better in-house personalized services and products, including direct access to annuities, life insurance, 529 plans and mutual funds.

Chris Maryanopolis, COO, SEIA

SEIA had an affiliation with Royal Alliance, prior to the rebrand of that outside broker-dealer under the new Osaic parent brand. As of August 15, SEIA’s securities remained offered through Osaic Wealth, Inc. SEIA will continue working with Osaic through its turnkey asset management program (TAMP), Signature Investment Advisors (SIA), which mainly had been used by Royal Alliance and now is available to all Osaic advisors.

“SIA will now look for other opportunities to expand distribution through other independent RIAs and other broker-dealers,” said Chris Maryanopolis, Chief Operating Officer of SEIA. “SEIA/SIA has also placed portfolios on Envestnet as a strategist that is available through Osaic and firms choosing to use it that have an Envestnet relationship.”

Brian Holmes, President and CEO, SEIA

As of June 30, SEIA and its affiliates oversaw $17.8 billion in assets. Since launching in 1997, the firm has grown to 15 offices in 10 states, with a total of 124 employees as well as 25 advisors. Its services encompass investment management, financial planning, investment solutions, risk management, tax planning, trust and estate planning, business advisory services and wealth counseling.

In March, SEIA hired financial industry veteran Ahmed Hassanein as Chief Financial Officer, taking over CFO duties from Gary Liska, a founding partner and active financial advisor. Last year, the private equity firm Reverence Capital Partners made a majority investment in SEIA. Osaic (then known as Advisor Group), a portfolio company of Reverence Capital Partners, also invested in SEIA last year.

“Having an in-house broker-dealer elevates our advisors’ capability to provide holistic services and offerings under one roof and brings us another step closer to being a full-service firm,” said Brian Holmes, President and CEO of SEIA. “Furthermore, developments like SES strengthen our position as a firm of choice for new and experienced advisors.”

Chris Latham, Managing Editor at Wealth Solutions Report, can be reached at

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