Crystal Capital Selects SS&C To Optimize Back-Office Operational Processes

Chris Latham, Managing Editor, Wealth Solutions Report

Turnkey Alts Platform For Advisors Partners With Global Software And Services Provider As Crystal Capital Aims To Scale To More Than 5,000 Portfolios In The Next Five Years

Crystal Capital Partners, a wealthtech provider and turnkey alternative investment platform for financial advisors, chose SS&C Technologies, a global software and services provider for the financial services and healthcare industries, to optimize its back-office operational processes.

This encompasses minimizing burdens in the investing process for advisors and their clients regarding tasks such as subscriptions, rebalancing and liquidity schedules. SS&C’s Geneva solution has been tapped to streamline portfolio management and reporting for Crystal Capital across more than 500 customized portfolios and support growth goals for the alts platform. SS&C serves approximately 20,000 organizations, ranging from small- and mid-market businesses to global entities.

Karen Geiger, Co-General Manager, SS&C Advent

“We are excited to support Crystal Capital Partners in their efforts to bring efficiencies to alternatives investing,” said Karen Geiger, Co-General Manager at SS&C Advent. “As a leading fund services and technology provider with over 35 years in the business, we specialize in finding solutions to fit every platform’s needs. We look forward to helping Crystal Capital optimize operational workflows on their platform, so their member advisors can focus on client relationships and generating investment returns.”

The partnership comes as Crystal Capital aims to scale up to more than 5,000 portfolios in the next five years. As of June 1, its platform connects more than 200 wealth management firms to approximately 60 third-party institutional funds collectively managing over $1.5 trillion in assets.

Crystal Capital recently reported in its inaugural Annual Spring Alts Survey of Financial Advisors that nearly 80% of respondents expressed increasing concern regarding post-sale investment support on alternative investment platforms. The survey also revealed that more than 75% of respondents expressed a strong preference for a broader selection of hedge fund managers due to their low correlation to traditional markets.

Michael Hoyer, Chief Financial Officer, Crystal Capital Partners

In March, the alts platform reported that it continually built out its integrated technology solutions team since 2020, growing it to represent half of the company’s staff in 2023. At the time, Crystal Capital also announced that it is accelerating investments in user interface and experience (UI/UX) and aims to launch an extensively redesigned portal this year.

“The best alternative investment platforms offer diversification across strategies and allow entrepreneurial advisors to zero in on specific goals, beyond cookie cutter solutions,” Michael Hoyer, Chief Financial Officer at Crystal Capital Partners, said about the new SS&C partnership. “As a result, advisors can focus more time on educating their clients about the breadth of the asset class and how it can be deployed in a modern portfolio.”

Chris Latham, Managing Editor at Wealth Solutions Report, can be reached at

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