NewEdge Opens San Francisco Office, Recruits John Froley From First Republic

Chris Latham, Managing Editor, Wealth Solutions Report<

NewEdge Wealth Recruits Longtime First Republic Advisor John Froley To Open San Francisco Office, The Firm’s Third New Office Announcement Of The Year

The Stamford, Connecticut-based RIA NewEdge Wealth announced the opening of its San Francisco office and the recruitment of former First Republic Investment Management wealth manager John Froley as its first advisor.

Froley, who holds a Certified Financial Planner (CFP) designation, has nearly three decades of financial services experience. He began his career in 1995 as an analyst at Gabelli Funds before becoming a wealth manager. Prior to joining First Republic in 2008, Froley worked at Bank of America and AXA Advisors.

“The changing San Francisco market presents an incredible opportunity for NewEdge Wealth to serve a dynamic client base in need of bespoke wealth management services, and John’s experience in the region makes him the perfect person to lead our expansion in the Bay Area,” said Rob Sechan, CEO and Co-Founder of NewEdge Wealth. “We are thrilled John chose to continue his career with us, and we look forward to growing our West Coast presence together.”

Rob Sechan, CEO and Co-Founder, NewEdge Wealth

NewEdge Wealth – which specializes in serving ultra-high net worth families, family offices and institutional clients – is securing San Francisco office space and plans to expand immediately. This marks NewEdge Wealth’s third new office announcement of 2023, following expansions in the Nashville area and Bentonville, Arkansas.

Earlier this month, the firm announced that Richard Ina, formerly of UBS, will join the firm and establish an office in the Nashville area. Ina brings with him two former associates, Alison Ina and Paige Muirhead. Ina has over three decades of financial services experience and focuses on a clientele of high net worth individuals, business owners, executives and entrepreneurs.

In March, NewEdge Wealth announced the Bentonville appointment of Hunter Gehring as a Principal responsible for advancing the firm’s assets under management (AUM) and developing relationships with ultra-high net worth clients. Before joining NewEdge Wealth, Gehring was Vice President, Senior Client Advisor, at Arvest Wealth Management.

In April, NewEdge also announced the appointment of Josh Gully as a Managing Director responsible for developing client relationships and increasing the firm’s AUM. Gully, who has over 35 years of financial services experience, previously served as a Managing Director and Private Wealth Advisor at Morgan Stanley. He works from the firm’s Stamford headquarters.

John Froley, Financial Advisor, NewEdge Wealth

“I am excited to join NewEdge Wealth and look forward to working with Rob and his team as we create a San Francisco office to deliver services to ultra-high net worth and institutional clients,” Froley said.

NewEdge Wealth is part of NewEdge Capital Group, which supports more than 300 financial advisors and reported record full-year 2022 growth of $9.1 billion in expected new AUM, raising its total to approximately $32 billion. In the same period, NewEdge Wealth added 16 ultra-high net worth advisors. New Edge Capital Group is the wealth management business unit of EdgeCo Holdings, which has more than 700 employees.

Chris Latham, Managing Editor at Wealth Solutions Report, can be reached at

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