CoastalOne’s New CEO Brings Experience From LPL, Cetera And Advisor Group

Michael Madden, Contributing Editor & Research Analyst, Wealth Solutions Report

CoastalOne Appoints Kevin M. Keefe As CEO To Develop And Execute Growth Strategy And Enhance Services To Affiliated Advisors

CoastalOne announced the appointment of Kevin M. Keefe as CEO. The firm, which serves high net worth clients through over 160 affiliated financial advisors, hired Keefe to develop and execute a growth strategy that includes enhancing its offerings, services and platform for advisors.

Kevin M. Keefe, CEO, CoastalOne

With over three decades of experience, Keefe formerly served as President and CEO of First Allied Securities, a Cetera subsidiary, EVP and CEO of Corporate RIA at Advisor Group, and SVP at LPL Financial, where he led the development, implementation and management of platforms and services.

“As we look to build a truly differentiated experience here at CoastalOne, we knew we needed a visionary with deep industry knowledge, creativity and a proven track record to lead the firm,” said Ryan Hanks, Chair of CoastalOne’s owner Orange Street Holdings. “I’m convinced he is the right person at the right time to spearhead our efforts to create a broad-based, holistic wealth management platform for a select segment of accomplished independent advisors.”

Ryan Hanks, Chair, Orange Street Holdings

Established on Cape Cod in 1989, the Wilmington, Delaware-based firm provides advisors with solutions, products and strategies to help advisors serve high net worth clients through a compliance, technology, operational and service platform designed for sophisticated advisors.

“As the wealth management space continues to evolve, and big players just keep getting bigger, I think there’s a real appetite among a certain type of advisor for a firm that embraces a high-touch, boutique service model and culture,” said Keefe. “Focused on strong relationships and a robust community, our unique approach to the business will create a firm where existing advisors will thrive and like-minded advisors from across the industry will want to join.”

Michael Madden, Contributing Editor and Research Analyst at Wealth Solutions Report, can be reached at

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