Dynasty’s Ed Swenson Joins Advisor Group To Lead RIA Platform

Advisor Group Furthers Preparation For New Structure By Appointing Former Dynasty Co-Founder And COO Head Of RIA Channel

Michael Madden, Contributing Editor & Research Analyst, Wealth Solutions Report

Advisor Group announced that Edward C. Swenson, who recently left Dynasty Financial Partners where he served as COO and Co-Founder, will lead the firm’s hybrid and RIA channel strategies.  In the newly created role of Executive Vice President and President of Advisor Group RIA Solutions, Swenson will spearhead the development of a corporate RIA platform for fee-based financial advisors.

Following the initiative Advisor Group announced in April to consolidate its eight wealth management subsidiaries into one entity, the firm is moving full steam ahead with building a new structure based on channel development and serving advisors according to business models.

Edward C. Swenson, EVP and President of Advisor Group RIA Solutions

There are three channels that have been formed at Advisor Group:  Swenson will lead the RIA solutions channel, Erinn Ford, EVP of Advisor Engagement, leads the independent channel and Steve Amarante, President of Infinex, leads the firm’s financial institutions channel.

“We are thrilled to have someone with Ed’s proven expertise and broad experience leading our new RIA Solutions channel,” said Jamie Price, CEO and President of Advisor Group. “Ed will play a critical role in strengthening Advisor Group’s position as a leader in attracting and serving all profiles of financial professionals. Our commitment to supporting and growing our RIA channel is steadfast. Bringing a seasoned executive of Ed’s caliber onboard to drive this effort underscores its strategic importance to our future success.”

Jamie Price, CEO & President, Advisor Group

Swenson, who co-founded Dynasty in 2010 and has served in various roles including COO, President Advisor Services Exchange and Board Member, will report to Price and to President of Advice and Wealth Management Greg Cornick. Before Dynasty, Swenson was a portfolio manager and analyst at Legg Mason Asset Management.

“I’m excited to join Advisor Group at this pivotal point in their history,” Swenson said. “I look forward to joining them and building something new in the RIA space. Together, we will develop an industry-leading corporate platform for fee-based advisors and will deliver world-class RIA solutions and capabilities that enable an elevated advisor and client experience and greater growth opportunities.”

Greg Cornick, President of Advice and Wealth Management, Advisor Group

Cornick said, “Serving the unique needs of financial professionals and expanding our ability to partner with more financial professionals over time is an essential component of our strategic vision. We are thrilled to continue bringing in industry-leading talent like Ed to accelerate that vision and build a unique and differentiated RIA Solutions platform.”

Advisor Group serves approximately 11,000 advisors. In May, the firm onboarded Delich Wealth Management to its Financial Dimensions Group from RBC Wealth Management, and in April, Silverberg Wealth Management from Cetera to its Royal Alliance subsidiary. In March, Advisor Group launched a digital securities-based personal lending service.

Michael Madden, Contributing Editor and Research Analyst at Wealth Solutions Report, can be reached at mmadden@wealthsolutionsreport.com.

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