Concourse Appoints David Perry CEO, Doyle Williams Becomes CMO Of Protective

Chris Latham, Deputy Managing Editor, Wealth Solutions Report

Concourse Financial Group Appoints Former COO David Perry To CEO, As Its Former CEO Doyle Williams Becomes CMO Of Parent Company Protective Life

Concourse Financial Group announced the appointment of David Perry to the position of Chief Executive Officer. Perry had been serving as Chief Operating Officer since the company launched in July 2021. Doyle Williams, the former CEO, was appointed Chief Marketing Officer of Concourse’s parent company, Protective Life, which itself is a wholly owned subsidiary of Tokyo-based Dai-ichi Life Holdings.

Perry now leads the Concourse executive team that includes Libet Anderson, President, Wealth Management; Brad Mendenhall, President, Insurance Solutions; and Darren Guerrera, Chief Financial Officer. Concourse supports financial professionals through its financial planning, investment, insurance and practice management services.

David Perry, Concourse CEO

“As COO, I gained a comprehensive understanding of all our business lines at a deep operational level – from the back office to the front lines of how our financial professionals serve their clients,” Perry told WSR. “Being a part of the senior leadership team has also given me the opportunity to develop strong working relationships with our business leaders and broader team of employees and financial professionals who make Concourse such a great place to do business.”  

Previously, Perry served as a vice president at Protective starting 2014. He played key roles there in operational risk and corporate strategy development as well as consolidating Protective’s distribution companies, which evolved into Concourse.

Prior to Protective, Perry was Chief of Staff for the Governor of Alabama and Director of the Alabama Department of Finance. Before that, he worked as an attorney at Maynard Cooper & Gale, focusing on M&A, securities, governmental affairs and litigation. 

Before serving as CEO of Concourse, Williams was Senior Vice President of Distribution Companies at Protective. Previously, he spent 28 years at Country Financial, rising from the position of regional director to CMO of Country Financial and CEO of its subsidiary Country Capital Management. 

Concourse has more than 450 affiliated financial professionals and approximately $14 billion in assets under administration, according to a spokesperson. This includes the recruitment in August of Key Group Management, a hybrid RIA with over $500 million in assets and nine financial professionals. As of Dec. 31, 2021, Protective reported approximately $132 billion in assets.

Doyle Williams, Protective CMO

“My number one priority as CEO is to put our financial professionals in the best position to meet their clients’ needs,” Perry said. “In order to do that, we have made significant investments in our technology platform to better support the scale needed for our financial professionals to move their practices forward.” 

In addition, Concourse plans to continue scaling its financial planning capabilities, build on momentum from its recently launched Outsourced Insurance Desk (OID), as well as invest in tools that enable its financial professionals to develop their skills and stay connected in a distributed work environment, according to Perry.

Chris Latham, Deputy Managing Editor at Wealth Solutions Report, can be reached at

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