Wealthtech marketing services company FMG announced its acquisition of Vestorly, a provider of AI-driven content curation for wealth management firms. Vestorly’s system leverages artificial intelligence to increase audience engagement for advisors.
FMG has been employing AI technology prior to the acquisition to help advisors source and personalize content automatically, reducing the time and effort needed to engage prospects and clients.
The acquisition will allow FMG to apply AI across all aspects of advisor marketing, according to FMG’s CEO, Scott White. “We’re excited to enhance our AI capabilities through this acquisition and look forward to expanding the functionality available to Vestorly’s customers by leveraging the full FMG platform.”
The combined firms will augment FMG’s current offerings to include more artificially intelligent services and features across various marketing channels, allowing greater marketing personalization for advisors and other financial professionals.
Vestorly’s CEO, Ralph Pahlmeyer, said “The combination of our platform makes perfect sense and will extend capabilities for both of our customer bases.”
Recently rebranding itself from “FMG Suite” to “FMG,” the firm was rated first in market share and customer satisfaction in the 2019, 2020 and 2021 T3 Software Survey Reports produced by Technology Tools for Today.
The Vestorly acquisition is the seventh for FMG in six years, following its strategic expansion plans. Prior acquisitions include wealthtech marketing firm Twenty Over Ten, marketing and branding firm Platinum Advisor, marketing services provider MarketingPro and insurance agency automation services provider Agency Revolution.
Michael Madden, Contributing Editor & Research Analyst at Wealth Solutions Report, can be reached at email@example.com