LPL’s Assets Get Boost From Onboarding CUNA

Julius Buchanan, Managing Editor, Wealth Solutions Report

LPL’s May Report Reveals Consistent Recruitment and Stability During Market Turbulence

LPL Financial released its May activity report, again demonstrating its dominant market position with total advisory and brokerage assets of $1.12 trillion. 

Instead of shrinking as turbulent markets take their toll on the valuation of investors’ accounts, LPL’s assets increased by $24.6 billion during May, a number that includes $18.2 billion in brokerage and $1.3 billion in advisory assets from the recruitment of CUNA Brokerage Services, Inc., the wealth management arm of CUNA Mutual Group.

We’re winning against this market turbulence!

CUNA, which provides wealth management services to credit unions, joined through LPL’s Institutional Services platform and will continue to bring assets to the platform in phases across future months.

LPL’s new net assets for May reached $24.8 billion, only slightly higher than the total increase in assets, revealing that assets held by LPL at the end of April remained stable during May’s volatility.

The number of new net assets is the highest since the firm recorded $26 billion of new net assets in June 2021.

In addition, LPL’s total asset figure of $1.12 trillion weathered the storm well, higher than the $1.1 trillion of May 2021 and only moderately down from the December 2021 peak of $1.2 trillion.  

Client cash balances rose significantly to $67.1 billion at the end of May, compared to $61.8 billion in April and $47.8 billion in May 2021.

Julius Buchanan, Managing Editor at Wealth Solutions Report, can be reached at

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