
Study Reveals Advisors Prefer Affiliation With Smaller Firms, Clients Asking About Cash as Interest Rates Rise
To My Fellow WSR Community Members:
Sometimes our most basic assumptions fall apart in an eye-opening moment of clarity. In our industry, we often presume that the leaders in the recruiting wars are the megafirms.

However, a new study reveals holes in this common perception, giving us a glimpse into independent advisors’ needs and actions as they seek out new affiliation partners.
In addition, we explore options for clients close to or in retirement reacting to higher interest rates by asking to move into cash. Is cash the best strategy? We walk through the nuances with a panel of experts.
This Week’s Issue
Here’s what we have for you this week:

- In the Investment Solutions & Gatekeepers section, our latest Ask the Experts panel covers clients near or in retirement asking advisors about moving towards cash in higher interest rate environments, with insightful thoughts from Zachary Parker, Senior Vice President of Retirement & Income Planning of Advisor Group, David Stone, CEO and Co-Founder of RetireOne, and John Majors, FSA, CFA, AEP, Wealth Advisor at SageView Advisory Group.

- We explore the ramifications of a new study from BridgeMark Strategies indicating that advisors prefer to affiliate with smaller firms or smaller groups within large firms in our Upmarket section. We spoke with BridgeMark’s Co-Founder and CEO, Jeff Nash, about his firm’s study, and Soliman Popal, Senior Vice President, Business Development at Financial Advocates and Michael Nessim, CEO, President and Managing Partner of Kingswood U.S., about their experiences in the field.
Send us your comments and suggestions, as well as any questions you would like to ask the experts. We will always keep your identity confidential.
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Have a great week!
Cheers!
Larry Roth, CEO
Wealth Solutions Report